![]() ![]() The case illustrates the strategic decision making process and strategic planning process pursued by the Sun Life Insurance Company headed by Kevin Dougherty in 1994.The company offers the financialservices to the two groupsnamely investment insurance and health insurance.Overthe period of time, the company grew in size andrevenues by adopting an innovative strategy to cater the customers.It utilized the ecommerce model technique to offerthe services over the internet thus reducedthe hassle of maintaining the insurances &administration cost while on otherhand improved the two-way relationship between customer and the company,since it offered the ease of managingandswitching the insurance policies over the internet. Strategic planning at sun Life Case Study Solution
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